The pandemic accelerated a few trends that impacted the fashion industry and its players. We selected the most relevant ones from costumers to retailers and their workers, because fashion is made by all!
Contactless experience
As people remain reluctant to gather in crowded environments so brands have to innovate and present contactless experiences! Such as VR and interfaces with voice and gesture activation. Everything is moving towards contactless - touch media is dying.
Social shopping
Shopping is undergoing a dramatic change since consumers are stuck at home. So, there’s no surprise that Social Shopping - buying through social media - is the latest pandemic-driven trend, this is the perfect blend between social media and online shopping.
Higher ethical business practices
With factory closures, consumers have become more aware of the plight of vulnerable employees in the fashion value chain such as garment workers, sales assistants and other lower-paid workers operating. Brands have now even more responsibility towards their employees and their customers to have an ethical business.
If your business needs advice on this matter, contact our team and we will advise you how to work the best trends to your business! See our instagram page to more trends.
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