Pantone colour of the year 2023

“An unconventional shade for an unconventional time” - Pantone Color Institute

VIVA MAGENTA

As with last year's Colour of the Year, Pantone has thought of all aspects relevant to the future when announcing the 2023 Colour of the Year. The colours of the year are carefully chosen because they reflect a particular moment. If last year, a new colour was created to reflect the rise of the metaverse, for next year, Pantone has considered everything from cultural and socio-economic events to entertainment, travel and technology. This allows them to analyse and predict trends that will be significant.

With thoughts and hopes of a bright future and an interest in the nature and bringing plants into the home, VIVA MAGENTA brings optimism. It has a playful side, being sensual, joyful, adaptable to the metaverse world and is a colour inclusive of all.

It's known as a transformative shade of red that drives design to create a more positive future

It's powerful and empowering and encourages experimentation and self-expression without inhibition as it's a limitless hue that makes a statement.

How to wear it?

Do not fear, Pantone has it covered!

“Feeling powerful? Wear the Color of the Year as a full-on statement. Need to wake up a quieter outfit? Viva Magenta works radiantly as an accessory — pair it with pale grays, blues, or pastels.

Want to jump on the monochromatic trend? Try it with other pinks and command the room.

Because Viva Magenta is a red that strikes a balance between warm and cool, it’s not too harsh for the body. Instead it brings a fun, celebratory element. In the beauty industry, Pantone sees the Color of the Year worn in hair, especially on tips, a bold look that can transform hair into an accessory.

Viva Magenta also shines on lips, cheeks, and nails. This versatile shade is universally flattering across ages, genders, and skin tones. “ - Pantone

However, is not only in fashion that the color of the year is relevant. We’ll see it everywhere, in architecture, web design, graphic design, packagings and so on.

Let our gallery inspire you to create your own style!