MODtissimo - Let's Fly Again edition

Our attendance in the biggest portuguese fashion and textile fair was the perfect way to understand the future of the industry.

Since covid-19, the fashion and textile industry has under come major changes, according to CARLIN CREATIVE TREND BUREAU study post covid, 67% of the consumers inquired will be more conscious about the scarcity of natural resources and 79% already changed their purchases preferences based on sustainability.

We also see the trend “Local Love” reemerge driven by a sense of community, local pride, authenticity, convenience and eco-concerns. Local products, services and knowledge will forever find favor with consumers and 68% of conscious consumers plan to purchase locally made products.

As less is more, 65% is open to purchase high quality items that can last longer and the most important factors to choose them are:

1.Style

2.Comfort

3.Quality

4.Functionality

5.Durability

We also see that 52% of the inquiries share an emotional connection with products, translating on the pursuit of wardrobe sustainable happiness, where the main aspects to create it are:

1. Quality - long time and love story

2. Made how and Made in

3. Fabric used

4. Fashion labels and certifications

As for colors used in Autumn/Winter 22/23, WGSN divided in two categories:

1. Global Core Colours: black, olive green, navy, pastel tones

2. Global Colours Hues: bright honeycomb, red, deep blues and grey, orange, pink and greens

Here we have some examples from WGSN offical website: