How sustainable is luxury fashion?

Luxury is known to be prestigious, unique with timeless craftsmanship that is built to last. So, how does it stand in today’s consumer demands?

We have been seeing from several reports what consumers expects from today’s luxury fashion brands: higher ethical business practices, transparency, sustainability and purpose.

With more information and awareness of the adverse effects of the textile industry on the environment it encourages customers to opt for ethical and sustainable fashion materials. They want real purpose and added value in their lives.

Therefore, it has become second nature to reconsider impulse splurges and wonder the origin of the luxury goods they choose to buy. As they use it to express and reflect their individual identity and principles.

These changes create a new era for luxury brands to reinvent and present new solutions for consumers demand. The result?

Eco-conscious Luxury

Eco-conscious luxury has emerged to serve consumer needs, since sustainability, transparency and ethics are in order in the fashion world and luxury couldn’t be left behind. The luxury consumer still wants information about every detail, the process of creating the luxury product, the materials used, the back hand labourers.

Since ethical and sustainable fashion is all about designing and manufacturing clothes that care for people and communities whilst minimizing the impact on the environment, Eco-conscious luxury embraces that and focuses on the respect for fine natural resources and craftmanship that result in a rare and beautiful product full of meaning, heritage and story.

Here we have three examples:

Alexa Chang: Handmade by indigenous mountain tribes in China, ancient techniques, traditional craftsmanship, organic and all-natural raw materials.

Studio 189: Artisan-produced, traditional craftsmanship techniques, including natural plant-based dye indigo, hand-batik, kente weaving, focuses on empowerment, creating jobs, supporting education, and skills training.

Fe Noel: Natural fabrics, made-to-order options, handcrafted in NY.